Facebook’s growth continues as it hit 1.5_ billion users and beat the street’s estimates in Q3 2015 with $4.5 billion in revenue and $0.57 earnings per share.
Analysts estimated Facebook would see $4.37 billion in revenue and $0.52 EPS.
As a whole, the quarter was more about Facebook investing in long-term product development and spinning up new revenue sources. It’s doing heavy testing around becoming a destination for both shopping and video viewership that primes the social network to run lucrative video ads. Facebook also pushed on its hosted content initiatives, fully launching its Instant Articles program for making publishers’ news articles load faster inside Facebook’s app.
Facebook’s strategy involves trying to pull as much of the Internet experience inside its main app, while locking in users with Messenger. This ensures they spend as much time as possible where it shows ads in the News Feed.
Meanwhile, it’s serving younger and international user bases with Instagram and WhatsApp respectively. This allows it to build up new userbases with different tastes without screwing up its core experience. Now over 11 years old, Facebook seems to be weathering the tests of time quite well.
Source:Tech Crunch
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